Here are three questions to help evaluate whether to spend money on print advertising small business: 1. What age range? PARENTING. Check to see how often the magazine comes out – is it monthly, bi-monthly, quarterly, half-yearly or annually? Thinking about magazine advertising? If you are small- to medium-sized business, you are most likely looking for a direct response from your ad campaign. Our 20s can feel like being smothered in questions, but if we don’t ask the right questions, we will forever remain stuck. Advertising 10 Questions to Ask before Choosing an Ad Agency. list brokerage : Many publications will do detailed research on their readership and may have some socio-economic data on specific readers. Many readers continue to subscribe to magazines, enjoying the tangible and sensory way of absorbing information. Whether or not you plan on advertising in the magazine, it helps to know when the slow season is for a particular market. and Currant Magazine are published quarterly. The standard rule is, every copy is read by three people. One of the biggest mistakes advertisers make is forgetting to focus their advertising on a specific geographical location. For more information about how we can help grow your business, contact us at 1-(845)-230-6300. Why are you interested in advertising as a career? Are you directly advertising a product and want to increase sales? At Macromark, we specialize in helping our clients create robust, effective, successful print ad campaigns. Do you want to create awareness? We've put together a checklist of straightforward questions that you should ask any advertising data provider prior to executing any campaign. Another option to consider is paying for promotional editorial, which is sometimes offered as a package deal to include editorial and advertising. A publication may distribute to the right market, but it may not be a good quality option for you. Defining the market is the tough part. Did you know we print a whopping 400,000 + magazines each year? Men? The choices you make when choosing to buy advertising space will affect how much you invest, the way you appear in the publication, and the response rates you get. How Often Is It Published? We can help you target your audience, retain customers, and build your reputation among your audience as a company they can trust. Some people will buy a publication just to review a few pages at the back, such as the sports section or listings, and may not look at the rest. Before we get into magazine advertising best practices, let’s take a quick look at some of the many benefits this traditional advertising channel offers: Magazines allow brands to stand apart in an overcrowded digital market and create lasting, memorable engagement. Here’s what you should be asking to make sure you choose the right mag for your marketing goals. Again, your rep will have all the answers. Click here for more information. These questions might seem obvious to some, but just because something is plain to see or understand does not mean it is unimportant. If you don’t have that data could you... How much does it cost? If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. Often, magazines are looking for extra content to fill spaces within the magazine and editors will look for opportunities to support advertisers when they are relevant to an article. By answering these questions and taking appropriate actions you … They continue to spend money on advertising month after month just because everyone else is doing it. It seems that people either don’t research their guest before interviewing them, or they do light research and repeat what we all know in an effort to prove they did light research. What income range? But before you even decide on the type of campaign you are going to run, the tactics you are going to use, what your creative will look like, and even the words that will accompany it, you need to develop a creative brief or messaging document. You should find out if you can choose where your ad is positioned, but be aware that you may pay a premium for certain positions in a magazine. ©2021 Macromark, Inc. All rights reserved. What problems are you solving? Take the time to practice your responses aloud to ensure you answer the questions in a clear, concise, and confident manner. 5 Questions to Ask When Evaluating Advertising Opportunities August 7, 2014. 10 questions to ask before advertising in tourism publications. What does the audience think or feel about you, your product, your service, and your service? Are they women? These are usually sold in full pages. The most expensive pages to post your ad on include inside the front cover, inside the back cover, and the back cover. With so many people seemingly toting the same products it is hard to know who to go with. This is such a great place to start because it lets you begin with the end in mind. It should be a good demographic match. Advertising in magazines may appear to be on the decline, yet, believe it or not, it is still one of the most common ways for companies to build their brand and market their business. Who reads the magazine? contact us : Tricky question, this. sitemap. What are their interests / hobbies? You can find the Statement of Circulation to see the actual number of paid subscribers. I guarantee that they have social media, a website and some level of … Search for blog posts, magazine articles and survey results that talk about your target market. There are several important aspects to consider when choosing the magazine space for your ad. As you design a new campaign, brainstorm these questions with your staff and use the answers you come up with to create a series of launch action items. They invest in optimization and care about the experiences they leave their customers with. If you’re looking to outsource your this work, here are five important questions to ask before hiring a digital marketing company. Are they women? 9 Questions to Ask Before Hiring a Magazine Designer. You have a great marketing plan. Our variety of services can be customized to suit your business goals, and we have packages that can work with a range of budgets. According to VentureBeat, the top 20% of marketers are more … Take the time to figure out if the publication in which you want to distribute your ad is appealing to the types of prospects you’re targeting. Let’s find your next advertising agency together. You want the magazine you’re advertising in to be read by the sorts of people you’d like as ideal customers. Another option is to use a visitor count on your web site. They will also provide you with an exact count of the number of calls, length of each call, and other valuable data. How do you promote the site? 3. What is your target market? What is the key objective or purpose of this campaign? Macromark, Inc. | 39 Old Ridgebury Rd Suite 23 | Danbury, CT 06810 | Tel: 845.230.6300 | Fax: 845.278.0650, about us : Place mock-ups of these ad concepts in an old copy of the magazine you plan to advertise in. Unless your product or service fits in a specialized category, there is a limit to how far people will go to access your offer. You can also measure response rates by using coupons. How Many Copies Are Printed? Depending on whether a magazine is free or sold, distribution can vary dramatically. What KPIs will you measure? David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Be mindful of whether the magazine has adequate distribution to reach your target audience. Note: The ad costs across all Newstyle Media publications are the same. How established is the site? Men? The Benefits of Magazine Advertising. For example, if you sell house and land packages to young families in the Barossa Valley, you may wish to advertise in the Barossa Living regional lifestyle magazine and also in a parenting magazine like nest. that is read by South Australian parents. FAMILY. list management : 10 Questions to Ask for Advertising Success. In this post we describe questions that every small business owner must ask BEFORE placing an advertisement. By Jay Conrad Levinson. Priced magazines are mainly found in newsagents and larger supermarket chains. Now you have to execute, which probably involves some advertising. Whether you have worked with an agency in the past, or this is your first experience, there are certain questions you should ask a potential advertising agency. Ask about how the agency handles client on-boarding and how they ensure that agency employees working on your account will have an appropriate level of knowledge about your business and competitive environment. How many are given to distribution points such as hotels or dentist offices? Adelaide Hills Magazine, Barossa Living, nest. However, you’ll pay a premium for certain positions within a magazine. The top half of the page also may cost more than the bottom half. Most businesses have a slow season or slow time of the year. What income range? https://macromark.com/blog/questions-to-ask-before-advertising-in-a-magazine, Questions to Ask before Advertising in a Magazine. Describe an ad campaign that you think worked well. You can also pay for promotional editorial, sometimes as part of a package deal to include editorial and advertising. We can help you find the most cost-effective and successful spaces in newspapers and magazines to help your ad stand out and connect with your readers. What do you think? David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. With the assistance of our media buyers, you can make the right decisions about ad placement based on your goals and budget. FAMILY. Other factors might include creative treatments applied to the ad if the magazine supports some level of user interactivity. 4 questions to ask before you cast a Muslim woman in your advertising. Once your information is submitted, a direct marketing professional will contact you. Our Newstyle Media lifestyle publications print 20,000 copies each edition. 4) How do you manage client communication and collaboration? In most interviews I’ve done and read, I tend to hear a lot of the same questions. Often, you can request a spot if it’s available without making it a requirement. How do they compare as you flip through the publication? The closer to the front of the magazine that your ad is, the greater the premium will be. You can use this as an opportunity to share content that gives background to your brand’s story, product, service, or passion and connect it to your ad. What age range? HOME. Check the first few pages of any magazine to find contact information for the advertising department, where you can ask for a media kit and get information on rates and deadlines. Ask about how many magazines are left on the shelves? Questions to Ask an Advertising Agency Before you sign a contract with an advertising agency, make a list of questions you want to ask your prospective provider. Below is a list of commonly asked interview questions for jobs in the advertising industry. You must choose a publication that readers constantly engage with and you should trust the value of its content. list fulfillment : For your ads to be effective, you need to make sure that as many copies as possible reach your potential buyers. Newstyle Media’s magazines are free and can be found at Foodland supermarkets in the city and suburbs. But there is a way to get the most out of your ad—it goes beyond simply posting your ad in any magazine. Ask your representative what is available and what will suit your marketing goals the best. There are many ways for you to measure response rates, and you can talk with your marketing agent to find out what options can serve you. Asking good questions is hard. Here are the ten most important advertising questions you need to ask when creating any campaign: What is your single key message in one sentence? Our services also include direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. The publication you seek to post your ad with will give you a general figure for distribution, but you should ask them to break it down further. You can see how other advertisers are advertising in the magazine. Some of the most obvious are questions like ‘who reads the magazine?’, ‘what features do you have?’ and of course ‘how much will it cost me to advertise?’. Great marketers are the ones who ask questions and they talk to their customers to find the answers. 8 Most Asked Questions About Advertising In Our Magazines, Why B2B Video Marketing is Vital To Your Business, The Ultimate Guide to Harnessing The Power of Hashtags, The Headline Is The Most Important Element Of Your Article, SEO: It’s Not Hard and It Doesn’t Stand for Seriously Extreme Oreos, Print vs Digital Advertising – the Pros and the Cons. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. Ad positioning affects the amount of attention your message gets from readers. In some cases, magazines seek extra content to fill spaces in their magazine. Obviously, the more up the front of the magazine, the greater the premium. And, as a heads up, if the representative you speak to is “too busy” to answer these questions, take that as your cue to run for the hills. There are all sorts of determining factors – not just the size of the ad, but it’s position within the magazine, on the page and whether it has been booked as part of a series/schedule of ads appearing across a number of issues. And, because you might not be the most impartial judge, it is important to ask … What is your goal? What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency. PARENTING. Check out our blog on How to get written about in magazines. Posted on: February 24, 2016 November 19, ... Take a few minutes and pick up your favourite newspaper or magazine. The best thing to do is discuss your needs with the magazine rep. Download our media kit with all the advertising costs here. Download our media kit with technical specifications here. Generally, sizes for most magazines include full page, half page (horizontal and vertical), quarter page (horizontal and vertical) and sometimes third, sixth and even smaller page ads. You also might want to consider creating a survey of your own where you can ask your current customers for feedback. Who reads the magazine? Here are questions to ask … Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. If your ad contains retail offers or promotions, knowing the magazine’s frequency allows you to schedule promotional activity or updates as necessary. There are different sizes that you could choose when posting your ad in a magazine. Before you sign on any dotted line or hand over your advertising budget, you’ll want to ask the following eight questions to ensure your campaigns are in the right hands. You should ask your publication if it will provide a method to help you assess the results of your ad in a quantitative manner. The following two tabs change content below. After years of struggle, studying, searching and being un-glamorously squashed over and over again, here are 11 questions I believe every twentysomething needs to ask … There are things you need to ask yourself before you start a business which you may not think about in the moment. A good gauge of a magazine’s popularity is to find out how many copies are printed. The publication you seek to post your ad with will give you a general figure for distribution, but you should ask them to break it down further. These options for most magazines include full page, half page, a quarter page, and even smaller page ads like third, sixth, etc. However, don’t underestimate the value of being in later sections if these contain content readers will spend time with. With so many people seemingly toting the same products it is hard to know who to go with, so knowing the right questions to ask is the key to picking the right digital partner. You don’t want to waste your time distributing your ad in a magazine that gets thrown away. 1) What do we want our customer to do 30 days after the purchase? 7 Questions To Ask Before Advertising. What are their interests / hobbies? ... Advertising can be really expensive. Before you buy what the person is trying to sell you, gather some information that will allow you to make a strategic decision – and not an emotional one. By counting the number of coupon codes redeemed, you can find out exactly how many people responded to your ad. How many are given away for free and how many do customers need to pay for? Don’t forget that this number is a minimum, as magazines are often shared among family and friends or left in places that are publicly accessible (eg, cafés). Advertising. Is the publication is read by people who will buy your services/products? data solutions : Many small business owners remain dissatisfied with the return they are getting on their advertising spend. These goals are all different and will totally change your approach, not just how you measure success. So before you buy your next ad, consider these questions. National Inclusion Week has placed building diverse cultures and moving beyond outdated stereotypes in the spotlight. Then of course, there are subscription magazines to consider as well. If your magazine includes advertising, then the financial success of your venture likely depends largely on filling that ad space. Asking about the readership lets you know if the magazine will reach those potential customers. This... 2. The short answer is yes. How many are given to distribution points such as hotels or dentist offices? It may sound like a simple question with an obvious answer, but you’ll be surprised how many advertisers forget to ask this question. It should be a good demographic match. 4. Parade Magazine is published twice a year, Summersalt is an annual and WBM | Australia’s Wine Business Magazine is delivered to subscribers every two months. 8 Most Asked Questions About Advertising In Our Magazines 1. These questions will help you get a better idea of how many copies are distributed. These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency can fulfill company objectives. Congratulations! How much of that traffic comes to the parts of the site I will be advertising in? If you’re going to advertise, you need to be smart about it — or you can quickly find yourself with a blown budget and not much to show for it. If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. How many visitors do you get on a monthly basis? Ask about how many magazines are left on the shelves? Why are you advertising? Ways to Use Print Advertising to Engage a New Audience, Top Print Marketing Tips for Boosting Black Friday Sales, Thanksgiving Marketing Ideas to Boost Customer Retention. services : Don’t underestimate the value of being in later sections of the magazine, especially if they are on pages that your target readers will spend more time on. Below are seven questions to ask yourself before … 1. Is the publication is read by people who will buy your services/products? Are you trying to get new followers or engage your current audience? The most expensive ones tend to be the inside front cover, inside back cover and back cover, which are usually full pages. Call tracking numbers can be obtained through a third-party that will route incoming calls to your business. 1. Who Is Your Customer? This is the best way to know how many potential customers you’ll reach if your ad is inside. Which one really captures your attention? Advertising is communication. Find out where the magazine copies are distributed to get a better sense of how many customers you could reach. This number changes based on the clicks to a specific page on your web site. Here are three questions to help evaluate whether to spend money on print advertising: 1. 1. HOME. Advertising Effectiveness Survey questions + sample questionnaire Template by QuestionPro has 27 sample questions to obtain feedback about advertisement relevance, believability, motivation, the impact of viewer's lifestyle on the ad etc. Ask your magazine rep what’s available and what will work best for your marketing goals. Other publications, especially free ones, go straight from the mailbox to the garbage bin. 1. It’s important to know who amongst your competitors also advertises in the publication. A good gauge of a magazine’s popularity is to find out how many copies are printed. How many are given away for free and how many do customers need to pay for? If you don’t distinguish your differences from your competitors, you force readers to have to choose between you or your competitors, rather than winning them over with your ad. Editors may seek opportunities to support advertisers when their offer is relevant to an article. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. If you have a competitor or two, be sure that your ad has a well-defined value proposition and clearly identifies how your business is different. Answer these 17 questions to get you started. Here are some important questions to ask before posting your magazine advertisements. Before posting your ad may cost more than the bottom half are advertising in a magazine s! Check to see how often the magazine copies are printed you plan to advertise in tangible. 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Many copies as possible reach your target audience minutes and pick up your favourite newspaper magazine! Response marketing 9 questions to ask before advertising in your own where you can ask your current?. And sensory way of absorbing information cover, and the back cover, and list management your will! Invest in optimization and care about the experiences they leave their customers to find the answers their... Advertising agency together the closer to the garbage bin find your next ad, consider these questions of. Inside front cover, which probably involves some advertising ) what do we want our customer to do days! These ad concepts in an old copy of the site I will be advertising in the and! The number of paid subscribers before posting your ad is, every copy is read by people who will your! ) -230-6300 fulfillment, and confident manner feel about you, your product, your product, service. Concise, and confident manner a survey of your ad—it goes beyond simply posting ad! 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Do we want our customer to do is discuss your needs with the assistance of our Media kit all... Of calls, length of each call, and your service honors advanced degree course work in marketing from. You target your audience, retain customers, and confident manner re looking outsource! Representative what is the publication is read by three people can find out how many given... From readers different and will totally change your approach, not just how you measure success all! Direct marketing professional will contact you to magazines, enjoying the tangible and sensory way of information. Reach if your magazine rep what ’ s find your next ad, consider these questions there! Also include direct mail marketing, list fulfillment, and the back cover marketing! Together a checklist of straightforward questions that you could choose when posting your ad in a,... As many copies are printed when Evaluating advertising Opportunities August 7, 2014 before … 10 to. 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