The typical education level required for a brand ambassador is a high school diploma, however, many job listings do state a preference toward applicants with an associate's or bachelor's degree as well. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants. If the brand ambassador is being paid hourly, the average is between about $10-16 an hour. Sales Territory Management Plan: Creating a 5 Step Strategy [Video], How to Measure Sales Per Point of Distribution (SPPD), How to Use POS Data for Intelligent Retail Execution [Free Guide], Product Distribution Strategy: The Ultimate Guide [Infographic], Agile Reporting: How to Save Time While Uncovering Trends From the Field. This multinational computer software company noticed that traditional marketing was no longer connecting with consumers as effectively as in years past. He or she presumably is already familiar with and endorses the brand being represented. Below, we have identified a couple of standout brand ambassador programs that differ slightly. A great job title typically includes a general term, level of experience and any special requirements. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking. In general, celebrities work as a brand ambassador and get paid due to their efforts to promote the brands. You may also include soft skills and personality traits that you envision for a successful employee. Brand Ambassador responsibilities include: In the eyes of a company, those with social media experience and a high volume of friends or followers are more desirable candidates for joining their brand ambassador program. They complete a variety of tasks ranging from promoting products or services in-store to implementing marketing campaigns. The successful candidate will be responsible for managing the creation, development and popularisation of major up-and-coming brands, from skin care companies to online advertising conglomerates. Example of a Brand Ambassador job summary Our product marketing company needs a Brand Ambassador to take over social media and online positioning tasks for our clients. Brand Ambassador Job Description. 83% of survey respondents concluded that they are more convinced by the recommendations made to them by those they know and trust over recommendations made via traditional advertising, according to Nielsen's 2015 Global Trust in Advertising Report. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. These are the typical forms of payment for brand ambassadors: Salary: According to sites like Glassdoor, Indeed, and Payscale, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range. Again, this is why many companies prefer applicants who, prior to applying, have a concrete network of people who trust them and will be receptive toward brand promotion. They’ve donated over 1.5 million dollars … Other duties and responsibilities of a brand ambassador that job descriptions feature include: Recommend ways the business can improve productivity. Brand Ambassador: Definition, Job Description, Salary, & More. *Indeed provides this information as a courtesy to users of this site. Example of a Brand Ambassador job summary Our product marketing company needs a Brand Ambassador to take over social media and online positioning tasks for our clients. They also began the “Adobe Life” blog, which works to engage people with the brand in ways other than updating Flash Player every few months. The more leads an ambassador brings into the company, the more earning potential he or she will have. With the increasing influence of the internet and social media, the role of a brand ambassador has evolved, and there are now even more opportunities for those looking to make some extra cash representing a brand they love. Resources. Whether they are current employees or new hires from outside your circle, brand ambassadors represent your company. Still, many of these positions are highly competitive, so it may be helpful to contact a marketing, event staffing, or promotional modeling agency in order to get your foot in the door. Your summary should provide an overview of your company and expectations for the position. Coordinates regularly with Phil Starr Operations managers, product development team and marketing division to discuss and update market research findings, identify goals and relevant Key Performance Indicators. A candidate for the position of brand ambassador should be an enthusiastic, outgoing individual with a considerable social media presence and a medium to large sized network. This is why companies are now using brand ambassadors more and more as a conduit to channel the potential of this marketing gold mine. Next, outline the required and preferred skills for your position. Our product marketing company needs a Brand Ambassador to take over social media and online positioning tasks for our clients. Our free online training connects you with brands like Nantucket Nectars, Health-Ade, and UNREAL Candy, giving you the behind-the-scenes tips you need to take your career to the next level. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. referring friends, posting about the brand online, etc.). Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market.. If you are interested on learning more about the basics of the brand ambassador position, check out this post! Learn more about how you can kick your brand ambassador program into overdrive to see scalable results. Our company is looking for a Brand Ambassador to join our team. There are always the typical job search sites like Indeed and LinkedIn, which update their listings constantly. Whether you are preparing to interview a candidate or applying for a job, review our list of top Brand Ambassador interview questions and answers. Outside of work, Melissa enjoys practicing yoga, making music, and anything dog-related. The job description of a brand ambassador for a fashion label includes being seen wearing those clothes, an agreed upon a number of posts about that brand per day, week or month, and numerous other little nuances that the brand may feel helpful to their promotion. Hourly: If the brand ambassador is being paid hourly, the average is between about $10-16 an hour. Feel free to add specific job duties that meet your company’s needs. The responsibilities and duties section is the most important part of the job description. While a brand ambassador’s job does entail in person representation of his brand, it is also understood that he or she will help market the company via social media. Brand Ambassador Job Description Template. While a brand ambassador’s job does entail in person representation of his brand, it is also understood that he or she will help market the company via social media. hbspt.cta._relativeUrls=true;hbspt.cta.load(391043, '02691cca-4df3-4566-9192-48a20b07f81e', {}); Do you already have a brand ambassador program in place, but are looking for how to grow it? Thus, it is crucial for an ambassador to know everything she can about her brand, so she can be sure to always represent it positively. In addition to public appearances, the most effective brand ambassadors must have a following and be able to influence them to buy the products and services of the company they represent. With Lyft, there is even the potential to work events and earn hourly rates on top of commission. And if your position is specialised, consider including the specialisation in the job title as well. Brand Ambassador, 2016 to Present Phil Starr Beverages Inc., Minneapolis, MN. They spend much of their time interacting with the public. This Brand Ambassador job description template is optimized with marketing skills to help you attract qualified candidates. Lyft is one of the aforementioned companies that pays on a commission basis: for each passenger referral, ambassadors earn $10, and they can earn up to $750 for a driver referral. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. Commission: In some cases, companies will pay ambassadors on commission rather than an hourly rate, so as to incentivize the distribution of promotional materials and the generation of leads by their brand ambassadors. To get you started, here are some tips for creating an effective job description. To get certified as an all-star brand ambassador, check out our free Field Team Academy. The purpose of having brand ambassadors is to A company chooses a brand ambassador to be the "face" of the brand. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the employee reports to. Your job description is the first touchpoint between your company and your new hire. Brand Ambassador Job Description A candidate for the position of brand ambassador should be an enthusiastic, outgoing individual with a considerable social media presence and a medium to large sized network. … Having the ability to manage and maximize the impact of every ambassador across an entire country is what separates the truly successful brands from the average. Post a job Find candidates Products. Outline the types of activities and responsibilities required for the job so jobseekers can determine if they are qualified, or if the job is a good fit. Responsibilities include, but are not limited to, the following: Brand ambassador salaries vary greatly, since most brand ambassadors choose their own hours and their compensation differs from one company to the next. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms. As ambassador, you will take care of the guests from the moment they arrive through to their departure by ensuring they have a memorable experience with us. Brand Ambassador Job Description Brand Ambassadors make people aware of their company’s products or services. The candidate will most likely need to transport materials to and from events, and thus should have his own form of transportation, as well as be able to lift up to 50 pounds. Through training given by the Sales and Marketing teams, a Brand Ambassador develops the tools necessary to help grow a market. A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. Learn more. Their program allows ambassadors to choose their own hours, and is a wonderful addition to anyone’s resume who is considering a marketing career in the future. Melissa is a recent graduate of Northeastern University and a content marketing specialist at Repsly, Inc. She is committed to applying her skills in order to bring value to Repsly readers and customers. The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. It is critical that an aspiring brand ambassador has a professional presence online, because the use of personal social media accounts is a huge aspect of the position. Keeping a record of the result of marketing and advertisements. Brand Ambassador Job Description Brand ambassadors play a major role in the marketing of a particular brand, service or product that is produced in a business organization. , which update their listings constantly. Whether representing your company at a formal event, or just talking to someone in the grocery store about the brand you are repping on your shirt, a brand ambassador is constantly expected to engage with her community in order to generate brand awareness. Becoming a brand ambassador is a great way to learn more about business, and can be a great starting off point into a long term career in the field of marketing! While consumer demand for many CPG brands has.. He or she promotes the product or service in the media and society, and help to improve the popularity of the brand. Following up existing customers. Whisky Brand Ambassador Job Description A whisky brand ambassador is hired to promote a whisky company and increase brand awareness. Still, many of these positions are highly competitive, so it may be helpful to contact a marketing, Brand Ambassador Education Level, Experience, and Qualifications, Repsly in Review: 2020 Top Product Enhancements, 3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team, 4 Steps for Keeping Your Products in Stock During COVID-19 [Infographic], Representing the brand positively in a multitude of settings, Assisting in content creation (ie. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. Job Description A great role for someone eager to take on a new and evolving role in the automotive trade!! A brand ambassador is an individual who assists or helps the sales or marketing manager of a firm by enhancing the firm’s brand value via the representation of the brand to specific customers. They complete a variety of tasks ranging from promoting products or services in-store to implementing marketing campaigns. A brand ambassador acts as the public face of a company. Our free online training connects you with brands like Nantucket Nectars, Health-Ade, and UNREAL Candy, giving you the behind-the-scenes tips you need to take your career to the next level. 83% of survey respondents concluded that they are more convinced by the recommendations made to them by those they know and trust over recommendations made via, Nielsen's 2015 Global Trust in Advertising Report. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business marketing. Brand Ambassadors support marketing executives in their efforts of increasing brand value by promoting the brand to target audiences. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance. Pura Vida. Brand ambassadors will also be called on occasionally to produce content for the brand, usually by using online platforms to either review a product/service, or to write a testimonial for the company to be published on a blog, newsletter, and the like. Having the ability to manage and maximize the impact of every ambassador across an entire country is what separates the truly successful brands from the average. Post now on job boards. Now that you are an expert on what a brand ambassador is, it’s time to go out and start applying to some positions! Trust and credibility are decisive in being an outstanding brand ambassador. Below is our brand ambassador job description. writing blogs, newsletters, product reviews, etc. The brand acknowledged that a shift towards more efficient advertising and marketing techniques needed to occur, so it implemented a program entitled the “social shift” as a way to aid employees in representing the brand on social media platforms and in person, while pushing them towards becoming bonafide brand ambassadors. Informing customers about new products. College students tend to be the perfect fit for many brand ambassador programs, as they are typically young and energetic people with the potential to connect with their campus community on behalf of the company. The general term will optimise your job title to show up in a general search for jobs of the same nature. If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. A brand ambassador is employed by a company or organization to help raise brand awareness and increase sales. Pura Vida sells adorable bracelets that give back! Create and contribute to social media accounts for our clients, Advise clients on content marketing campaigns and product positioning logistics, Develop social media strategies based on continually evolving metrics and client feedback, Create and implement product marketing campaigns for clients, Measure the conversion rates and other metrics for ongoing campaigns and make adjustments as necessary, Create content for our website and blog to attract new clients and to establish us as experts in social media marketing for products, Bachelor’s Degree in Marketing or related field required, 3+ years’ experience in marketing or advertising, Excellent communication and problem-solving skills, Ability to learn product details and USPs quickly and translate what you’ve learnt to content marketing strategies, Familiarity with social media metric tracking preferred. This is why companies are now using brand ambassadors more and more as a conduit to channel the potential of this marketing gold mine. Sign up and get started here! Chances are if you live in a populated area, you are at least familiar with services like Lyft. There are always the typical job search sites like. Responsibilities: Ensure the visual presentation of the retail concession is maintained and in line with brand standards at all times; This may include education, previous job experience, certifications and technical skills. Responding to customers complaints, suggestions and feedback. Numerous job listings do ask that candidates have some experience as a brand ambassador or that they are, at minimum, familiar with the world of marketing. This full-time job comes with excellent pay and benefits. The power of suggestion is an incredible thing. This role involved interacting with the general public, attending public events, promoting the brand on TV or radio, demonstrating how products work and so on. In some cases, companies will pay ambassadors on commission rather than an hourly rate, so as to incentivize the distribution of promotional materials and the generation of leads by their brand ambassadors. Building a brand ambassador program is a great way to expand your target audience, but growing a program to scale takes committed investment and effort to reap the benefits. Brand ambassadors should anticipate face-to-face interactions being a major part of the job. A Brand Ambassador is the tip of the sword for a company's product and image. The role Lyft’s brand ambassadors play tends to lean away from social media campaigns and more towards hitting the streets. In this article, we will go over the basics of what a brand ambassador does, and how to secure a position as one. A brand ambassador is a person who represents the brand. Related Content: Building a brand ambassador program is a great way to expand your target audience, but growing a program to scale takes committed investment and effort to reap the benefits. Perhaps more important than the education requirements is the experience level of the applicant. Copyright © 2020 Repsly, Inc. All Rights Reserved. Oftentimes, brands will hire ambassadors who are currently pursuing a degree. Some other general qualifications for these positions are a friendly, charismatic personality, a knack for social media, and a flexible schedule. Duties and Responsibilities. Brand Ambassador Education Level, Skills, and Experience. Visit our Help Centre for answers to common questions or contact us directly. For instance, a Brand Ambassador for a deli meat company may give out samples … Brand Ambassador Job Summary We are seeking a reliable and enthusiastic Brand Ambassador to help us broaden our audience and educate the public on our products and services. Now that you are an expert on what a brand ambassador is, it’s time to go out and start applying to some positions! On top of that, a brand ambassador will also represent her company at specific events, where she may perform product demonstrations or give away sample products. While CPG brands across the globe were forced to re-examine the way they do business in light of the global pandemic, the Repsly team has stayed committed to continuing to improve our product and.. For CPG brands, building a field sales team is a big investment — and an important one. , the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range. Work Experience. Although the general responsibilities of a brand ambassador remain pretty consistent, different programs will place more importance on some tasks over others. A Brand Ambassador Job Description Changes Across Different Marketplaces It’s true! If you can’t steer clear of Facebook and Twitter for more than a few hours at a time, you might be perfect for this position. Indeed Home - For employers. Still, we take some suggestions more seriously than others, depending on how credible we deem the source of the favorable mention. Depending on how well acquainted you are, you may also know that Lyft has a leading brand ambassador program. He or she presumably is already familiar with and endorses the brand being represented. Brands will look into your use of platforms such as Twitter and Instagram before signing a contract with you. Skip to main content. Brand Ambassador Job Description What is a Brand Ambassador? A Brand Ambassador acts as the “face” of a brand for a company. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. Hiring resources. A great job description starts with a compelling summary of the position and its role within your company. ), Generating brand awareness through word-of-mouth marketing, Being an opinion leader in his/her community, Providing feedback and insight on new products/services, Promoting the brand via his personal social media accounts. Help and practical tips for hiring. The more leads an ambassador brings into the company, the more earning potential he or she will have. Ideally, the candidate is a tastemaker in their communities, and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. In the eyes of a company, those with social media experience and a high volume of friends or followers are more desirable candidates for joining their brand ambassador program. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Ideally, he or she is hired by a company to help increase brand awareness and sales by using their already established networks and relationships to market the brand. They will interact with various types of customers including consumers, bar owners and whisky distributors to promote the company’s products. 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